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Blog Education & Resource Center

Getting Started With Google Ads:
A Beginner's Guide To Best Practices

How to use Google Ads e-book cover

Learn the value of Google's best practices and how to use them to create a successful Google Ads account.

In this beginner's guide, you'll learn how to:

  • Create a successful foundation for your campaigns
  • Choose the right platform based on your goals
  • Identify different campaign types
  • Structure your account for quality leads
  • Utilize conversion tracking to monitor performance

AdWords, Landing Pages, Logical Position, PPC, SEO, Websites, Keyword Match Types, Referral Traffic, Traffic, Attribution, Negative Keywords, Budget, Books To Read, Ad Auction, Setting Up Your AdWords Campaign, CTR, Ad Preview Tool, Ad Preview & Diagnosis Tool, SEM, Keywords, Match Types, AdWords Basics, Basics, Analytics, Broad Match, Phrase Match, Pro Tip, Broad Match Modifier, Keyword List, Keyword Planner, Setting Your Budget, Conversion Tracking, Checking on the Health of Your Campaigns, Campaign, Click-Through-Rate, AdWords No-No's, Marketing Strategy, Online Shopping, Search Query Report, Designing Your Website, Website Design, Website Speed, YouTube, Video, CPC, Cost per Click, Video Content, Display Network, Video Advertising, Remarketing, Cost per view, CPV, TrueView, Targeting, Google Shopping, Ecommerce, CPA, Tools, Page Rank, Ad Relevance, Keyword Research, Optimization, Featured PPC for Beginners Post, Featured Marketing Strategy Post, Featured Back To Basics Post

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